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Secrets of Success in Brand Licensing by Andrew Levy

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Secrets of Success in Brand Licensing

Author : Andrew Levy
Publisher : Andrews UK Limited
Published : 2011-10-11
ISBN-10 : 1908218967
ISBN-13 : 9781908218964
Number of Pages : 213 Pages
Language : en


Descriptions Secrets of Success in Brand Licensing

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.
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Secrets of Success in Brand Licensing 1st Edition - Secrets of Success in Brand Licensing 1st Edition is written by Andrew Levy and published by MX Publishing. The Digital and eTextbook ISBNs for Secrets of Success in Brand Licensing are 9781908218964, 1908218967 and the print ISBNs are 9781908218957, 1908218959. Save up to 80% versus print by going digital with VitalSource
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